Corporate Strategy

As part of my graduate studies, I completed coursework on corporate strategy. For my term paper, I assessed the on-demand service industry, specifically addressing the strategy of Uber, the environmental, social, and governmental influences, structural forces, value net, and business model of the company. Ultimately, I concluded that the market was likely to become saturated with on-demand, sharing services and Uber should consider evolving into more luxury services to maintain it's branding and increase it's consumer base. Additionally, there is strong evidence to point to the recklessness of sharing-service business models as they are typically over valued by the financial sector; with little to no assets on the balance sheet, these are high risk corporations as these businesses are supported solely by demand.