Challenge
As of 2012, American Capital did not present a solid outward image. Marketing was run ad hoc by each of the public funds and private funds, or the company’s 15+ investment teams. Branding was inconsistent and graphics were painfully outdated or pixelated. As a top 50 firm worldwide, ranked by capital raised, American Capital needed to start presenting a unified, updated appearance.
Solution
Update marketing management plan
Value proposition strengthening
Build out brand management plan
Update marketing collateral
Develop new responsive corporate website
Improve intra-office team communications for marketing purposes
Comments