Challenge
Develop the first American Capital Agency and American Capital Mortgage mREIT Day (mortgage real estate investment trust conference) in four months with a budget of $100,000. ---improve analyst knowledge of the space, increase awareness
Solution
Developed invite list of 750+ professionals
Notable industry experts as guest speakers and panelists to increase credibility
Website development: event information, registration, communications
Email marketing campaign
Event support materials/presentations
Results
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