Challenge
Increase exposure to Asian energy and infrastructure markets. Exposure would be more limited to groundwork and print mediums as developing areas are less likely to engage in digital mediums.
Solution
Attend energy conferences throughout Asia, ad placement in prominent newspapers and corresponding articles, and on the ground road shows.
Developed advertisement
Tagline as a play on the asset focus (energy) and service provided
Drawing board is symbolic of growth strategy and drawing up investment opportunities
Light bulb represents the literal focus –energy –and the energy of the investment team
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