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Challenge
American Capital does not consistently brand funds or investment teams. Additionally, the colored “3D” logo had not been designed in the exact same way over the last decade. Additionally, each investment team sought distinct logo to individual brand themselves.
fund and investment team logos
Solution
American Capital logos will be categorically developed with the managing company as the spotlight in the logo and funds and investment team logos as a secondary focal point. Furthermore, there should also be differentiation between fund and investment team logos. Below is my proposal for the logo hierarchy:
Just a sample of my work. To see more or discuss possible work >>
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